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Brand Ready | The 7 Steps Checklist

personal brand photography for women over 50 branding tips for small business owners in Ireland

Are you Brand Ready?

Here are 7 STEPS to help you clarify your Personal Brand Story and get ready to create and impactful Personal Brand.

Feel the excitement & enjoy the journey!

When you’re ready, Let’s Talk!

Personal Brand Photography Irish Women over 50  Vig Gleeson Photographers Brand Read Check List Download my FREE Brand Ready Guide to stunning IMAGES by Vig-Gleeson Irish Personal Brand Photographer Limerick

step 1 : Gather

Photograph of crystals in soft focus on wood table with colour and light background, to inspire entrepreneurs to gather their inspiration

step 2 : Explore

How does your Personal Brand story connect you with the people you want to work with?
IMAGE of PDF on phone, tablet and desktop. Download 7 Steps to Brand Ready Checklist by Vig Gleeson personal brand consultant and photographer Ireland October 2024

Our BRAND is the promise we make to our clients about how the experience we give them will make them feel.


Personal Brand Photography Irish Women over 50  Vig Gleeson Photographers Brand Read Check List Download my FREE Brand Ready Guide to stunning IMAGES by Vig-Gleeson Irish Personal Brand Photographer Limerick
Personal Brand Photography Irish Women over 50  Vig Gleeson Photographers Brand Read Check List Download my FREE Brand Ready Guide to stunning IMAGES by Vig-Gleeson Irish Personal Brand Photographer Limerick
Photograph of a journal with smile and enjoy the journey cover, to inspire entrepreneurs to take notes and make plans, an image by Vig Gleeson Irish personal brand photographer copyright
Your path to stunning Brand images  
start  today. start Your journey to stunning Brand IMAGES today
Download my FREE Brand Ready Guide to stunning IMAGES by Vig-Gleeson Irish Personal Brand Photographer Limerick

step 3 : awaken

This step comes with a serous rabbit hole | detour warning! You might want to limit how much time you spend researching platforms and tools.

Read heart keep sake box   Personal Brand Photography Irish Women over 50  Vig Gleeson Photographers Brand Read Check List Download my FREE Brand Ready Guide to stunning IMAGES by Vig-Gleeson Irish Personal Brand Photographer Limerick
  • What STORY will you share with them? 
  • What IMAGES and Elements [logo | fonts | colours | graphics] will help you tell your story?

💡 H I N T : If you answer this now, step 6 will be easy!

List of brand business platforms in Yellow notepaper : Platforms : Website
MailChimp
Facebook
Google Doc
Canva
LinkedIn
Pintrest
Google Analytics
Instagram
YouTube
Local Networks
Graphic by Vig Gleeson Irish personal brand photographer copyright

step 4 : aim

Ira Glass | The Gap

step 5 : why?

declutter specialist book open page with fresh flower on a wicker chair for home decor, image by Vig Gleeson Irish personal brand photographer copyright

step 6 : Cruising Speed

lass-hourglass-with-green-sand-running-through-measuring-passing-time-in-a-countdown-to-a-deadline-image-by-Vig-Gleeson-personal-rand-Photography-copyrigh
  • Which platform do you think you should use?
  • Remove your ‘should platforms.
  • Which platforms are you left with?
  • What kind of conversations will you have?
  • What boundaries will you set?
White roses in green glass vase in front of mirror with green decorative elements in home decor, image by Vig Gleeson Irish personal brand photographer copyright
  • How does your brand story and images speak to the value you bring to your clients?
https://www.localenterprise.ie

step 7 : The brand brief

Let’s go on this Journey Together!

Woman in her 40’s smiling with great vitality and joy. Black and white image by Vig Gleeson Irish personal brand photographer copyright
Work With me HEADING Vig Gleeson Limerick Photographer August 2024

My aim is to inspire and empower small business owners and career professionals – like you and me – to explore personal branding as a direction for our professional life. I share ideas on how we can get clear on our personal brand story and build it into the foundation of how we communicate –with people we want to work with. Communication, in my view, is the engine and energy centre of our work and brand.

I am a photographer, writer and visual communicator, and I’m nuts about creating joy and ease in my own and my client’s careers and business. I believe – as small business owners and career professionals – we have a unique opportunity to merge our personal life with our work life in a way that feels easy, empowering and joyful. Personal Branding, as a philosophy & strategy, is the foundation for how I choose to live and work for the next 10 years. 

Click here to read more about me || Sign up for Personal Brand Stories for the story as it happens. 

photography clients

Of course, my photography clients are extra special to me. I feel enriched and grateful for the wonderful friendships and great experiences they bring to my life. We do great work together. 

Click here for photography services and client work. 

Clarity and trust underpins all my relationships. Deep meaningful conversations are part of my approach to make sure I interpret your story to match your vision and expectation for your personal brand experience and impact.

Through my client gallery, the Brand Ready series of free downloads, and when you are ready to Experience more, I look forward to meeting you on YOUR FREE EXPLORER CALL!

Our Explorer Call is a beautiful first step to get to know each other and for you to tell me your story. We explore where you are and where you want to be in your life work – work life and how personal branding can help you get there. The Explorer Call is free and lasts between 15 – 45 minutes.

Feel free to use me as your sounding board to get clear on some of your questions. I want to listen to your story and get to know you and the work you do. If I can help brainstorm solutions with you – I’m all in! 

You can share your thoughts around life | work |career | business – you set the agenda.

If you’re 50+ and returning to paid work – like me – or you’re pivoting your approach to income generation, I love a good conversation about life work visions | dream destinations | income strategies | tech & platforms. Tell me your views & ideas on work life and personal branding. 

There is real magic in  being heard by someone who gets us and can reflect our thoughts back to us with compassion. From a non-judgement and personal branding point of view, that’s my role, and – I hope – will be your experience of your free Explorer Call.

Click here to Book your Explorer Call now.

Our BRAND is the promise we make to our clients about how the experience we give them will make them feel.

In addition to Personal Brand Photography, my clients enjoy a range of services from headshots and profile photos to private and business event photography. I often work with groups and event organisers who want to offer headshots, profile, group and still  photos, to their members as part of an event or launch.

Please click here [product & pricing page] for detailed photography product & pricing  

While I work one-to-one with Personal Brand Clients from across the English speaking world –  predominately online – most of my photography clients are based in Ireland. When I launched WonderWorks Photography in 2010 I quickly became the ‘go to’ local children & family photographer. Since then I have practised and developed my people photography skills through decades of working with hundreds of models of all ages.

After eight years of writing a memoir while living in Bangkok, Cairo and Athens – for Shane’s diplomatic postings – I’m delighted to be home in Limerick and return to my Passion for Photography.

Click here for photography services and client work. 

With 50+ years life experience I’m returning to paid work, knowing my work must both inspire and challenge me as well as sustain and support my financial and emotional investments and objectives. Knowing who I want to work with and how, as well as being clear on my worth & value, comes from hard won life lessons I’m keen to share as I believe it will benefit us all and prevent burnout in business. Sign up to my Brand Ready Circular for news as it happens. 

Please click here [product & pricing page] for detailed photography product & pricing



Your Brand Brief set out to answer the fundamental questions about you and your business. To get started on your own, read the Brand Ready Checklist and download the Brand Ready Guide to Stunning Images.

My personal brand brief [strategy] focuses on the emotional and financial support my client wants their work to bring into their life.

Whether you work with me or another photographer, your brand brief is the foundation of your IMAGE brief.

Your IMAGE Brief is a detailed storyboard for each set of IMAGES we want to create during your photoshoot. This level of detail and clarity means you are in control during your photoshoot and can relax and enjoy yourself, while trusting the creative process and our work together will produce the desired result. 

The result is a unique to you IMAGES Library of beautifully edited photographs —  ready for you to put to work and earn a healthy return on your investment.

We finally get to meet in person, which makes shoot days my favourite days ever! 

A day of great energy where we work together with ease to meet the objectives of your IMAGE Brief. Because of our detailed planning, Magic happens on shoot days!

I have decades of experience capturing the essence of people while  guiding them through a photoshoot, and making sure you’re comfortable and having a good time.

It is so much fun!

Click here to book your photoshoot today.

After your photoshoot I’m as excited as you are to see the IMAGES we captured together. Still, the process of selecting and editing your photographs is a labour of love that takes about 10 working days – depending on how many IMAGES you ask for. 

Your First Look Folio, is a beautifully designed PDF [similar to The Brand Ready Guide] filled with YOUR unique IMAGES laid out to tell YOUR brand story in a way that attracts the people you want to work with. 

Building on your Brand Brief, the First Look Folio, gives you image size guidelines 

This is for you to share and draw inspiration from. 

Your private online IMAGE Library is designed to make your everyday communication and marketing easy. Some photographs are cropped to suit the various platforms of your choice. Create a ‘love it’ combination of profile and cover photos. Unify your on and offline presence with instantly recognisable Personal Brand IMAGES only you have access to. 

I want your communication to be as easy as ‘add a quote & post!’

How you use our images, together with your messaging, will impact your return on investment. I want you to be clear on how soon you will make a full financial and energetic return on what you invested in your photoshoot and brand journey. 

Many small business owners cite tech as a barrier to success. I believe, tech & platforms are tools for empowerment – like driving a car – it takes practice and patience to master.

As your photographer and a copilot on your brand journey I am invested in your success.
This is why I help my clients be visible and available while staying sane in a tech & platforms crazy world!

I help bridge a knowledge gap by developing communication strategies and elements – like graphic design, social media posts and email newsletters – with them. Using easy to learn – and free – platforms like Canva, MailChimp, Meta, WordPress, Yoast SEO and ChatGPT, my aim is to enable you to use your IMAGES and spread your message with ease and greatest impact.

Hearing from my clients about the impact personal branding is having in their work life is MAGIC!

I am passionate about sharing YOUR story and IMAGES with my clients, subscribers and followers, that’s why I invite all my clients to make use of my channels, including being a guest at my Podcast.

Contact me today to explore more.

Your path to stunning Brand images  
start  today. start Your journey to stunning Brand IMAGES today
Download my FREE Brand Ready Guide to stunning IMAGES by Vig-Gleeson Irish Personal Brand Photographer Limerick
Something About me 🌐 HEADING Vig Gleeson Limerick Photographer August 2024
Profile Photo of Vig Gleeson  Guiding Clients from behind camera Personal Brand Photographer Limerick  August 2024

a story about returning to paid work after 50 - told in 9 Instagram squares by photographer and writer Vig Gleeson
🔗 Instagram

HEADING : I wrote a memoir!
PHOTO of Vig Gleeson with her memoir Speak Truth Lies, outside O'Mahony's in Limerick Ireland.
Book Cover of Speak #TRUTH Lies a memoir of helping from family estrangement by   Vig Gleeson author and brand photographer Limerick Ireland
LOGO Vig Gleeson Personal Brand Photography  Green on White